When I think "the itch you just can't scratch", I tend to think of that unreachable part in the middle of your back, or,
y'know, in the metaphorical sense of satisfaction being
juuuust out of reach, like maybe not quite getting to orgasm. But
Vagisil has
commandeered the phrase for a delightful television commercial. "You know that itch you just
can't scratch?" the
voice over says, as we see a shame faced woman looking at herself in the mirror. Poor, itchy woman. Men scratch and adjust themselves all day long, and will look you right in the eye while doing so, completely shame free. But itchy lady, no, she must suffer in
itchiful silence, until she can get her hands on some relief in the form of
Vagisil. By the by, this commercial was shown during a break in the movie "Must Love Dogs". A more appropriate commercial/movie pairing there could not be.
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